Home » Zalora Pop-Up: Pioneering A Digital Shopping Experience

Zalora Pop-Up: Pioneering A Digital Shopping Experience

by yukihigson

Online retailer Zalora Philippines went ‘offline’ with it’s very first Pop-Up Shop only except there weren’t any shopping bags or cash registers in the store – how’s it possible?

Yuki Tansengco Zalora Pop Up Store

Zalora opens first pop-up shop

Zalora pioneers the first ever digital shopping experience in Manila by opening “Zalora Pop-Up.” In this store, you’ll find their home grown brand ZALORA together with exclusive pieces from their partner brands.

Yuki Tansengco Zalora Pop Up Store Sweet Patticakes
Sweet Patti Cakes

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Lace Crop Button-Down

Just like in a usual store, shoppers can feel and sift through racks of clothing showcasing the latest styles. From cropped button downs to classic basics and leather accessories to compliment every outfit.

Yuki Tansengco Zalora Pop Up Store 4

Digital Shopping

What’s different about the Zalora Pop-Up is that you won’t immediately get to take home your purchase. Instead, you settle the payment at the store but Zalora saves you the time and delivers it straight to your doorstep! This also encourages people to try online shopping and see how efficient it is. You’ll also see how true-to-quality the items are on the website compared in person – I super love the ZALORA pieces!

Yuki Tansengco Zalora Pop Up Store 3

Easy check-out

In the Pop-Up shop, tablets and desktops are easily available in the store for you to scan the QR code of the product you wish to buy or if you want to see it worn by a model. Zalora Philippines partnered with Globe Telecom to give its customers access to its online shopping portal on mobile devices.

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Zalora powder blue scalloped jacket and shorts set | Zalora white sandals

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5/L EDSA Shangri-La

Yuki Tansengco Zalora Pop Up Store 1

Zalora

Yuki Tansengco Zalora Pop Up Store Sunnies

Sunnies Studios

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Nike Philippines

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Zalora Philippines Co-Founder and Chief Executive Officer (CEO) Paulo Campos

“Since we started operations in 2012, we’ve continued to look for innovative ways to grow e-commerce in the Philippines, and through this initiative, we hope to widen our customer reach, educate them on the benefits of online shopping, and dress them in the latest fashion trends in the quickest way possible,” CEO Paulo Campos said.

Initally to be open only until September, the Zalora Pop-Up Shop is located on the 5th level of EDSA Shangri-la main mall. For more information, check out zalora.com.ph or @zaloraph on Instagram!

XO,

Style Cat

 

 

 

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