Ed Hardy Leaves A Mark At Zalora’s Fashion Night Out

Ed Hardy officially breaks ground in the PH

When you say “Ed Hardy”, it immediately rings a bell for a global brand that is edgy and one who stands out. Last October 14, Ed Hardy turned heads as they made their very FIRST public appearance during Zalora’s Fashion Night Out held in the BGC Amphitheater. As the models strut down the catwalk in their Ed Hardy-ensembles, you immediately see that it’s all about self-expression. Check out their newest pieces!

Ed Hardy Philippines

Don’t blend in – standing out and not being bound by presupposed fashion rules is wha Ed Hardy is known for. Ed Hardy tapped 3 local brand ambassadors to represent – one of which is tattoo artist Ron Poe who spearheaded the opening set for Zalora’s Fashion Night Out.

A brand promoting the artistry of tattoos 

Formally opening its door last November 2015,  the world-renowned name Ed Hardy sets out to make waves in the Philippines. This international clothing line has remained one of the stalwart pillars of the tattoo culture with their bold, edgy, artistic, and distinct pieces. Known to be the brand that brought tattoo artistry out of the dark and into the glamorous world of fashion, Ed Hardy has long established their premium, easily recognizable, and much-coveted designs.

Where to find Ed Hardy

The First Ed Hardy store opened in the Philippines at SM Seaside, Cebu on November 28, 2015. Other stores that followed were: Market! Market!, Trinoma, SM North EDSA, SM Mall of Asia, Robinson’s Ermita, and provincial branches in Cebu, Iloilo, and Bacolod.

A perfect combination of tattoo art, fashion and culture

From the designs, you’ll immediately see the translation of vibrant strokes of tattoo art which makes it so rare. With their iconic patterns of classic tattoos combined with current creativity, their apparel has stayed classic and significant despite all the fashion trends that have come and gone.

Ed Hardy in Zalora’s Fashion Night Out

Now, time for the show! Ed Hardy brings fresh and daring opportunities for you to wear your personality, and being the perfect combination of tattoo art, fashion, and culture, you can now literally wear your tattoo on your sleeve.

Signature statement tees

Classic Ed Hardy denim cut-offs

Singlets and ripped jeans

All about the attitude

Ed Hardy Brand Ambassador Patty Tiu

I love how they tapped DJ Patty Tiu for this campaign. She embodies the Ed Hardy brand perfectly! 🙂