Home » FIRST x FOREVER: Forever 21 SM Megamall Gets A Hip and Stylish Makeover!

FIRST x FOREVER: Forever 21 SM Megamall Gets A Hip and Stylish Makeover!

by yukihigson

FirstxForever Forever 21 Relaunch

Forever 21’s first ever store in the Philippines – SM Megamall

Surprises continue to pour as LA-based retail giant gives it’s FIRST ever store in the Philippines a fab makeover! I clearly remember the launch 4 years ago – Forever 21’s arrival was HIGHLY anticipated. F21 has become a household name – with 9 stores spread across Luzon, Visayas, and Mindanao, and another one fast on its way within 2014. 

FirstxForever Forever 21 Relaunch

First x Forever: Store Relaunch in SM Megamall

Change is always good – as long as it’s for the better. Now, in its fourth year, Forever 21’s SM Megamall flagship store receives a sophisticated and streamlined makeover, reflecting the brand’s new international look. What better way to celebrate it with fun treats, beats and the most loyal F21 patrons? 🙂

FirstxForever Forever 21 Relaunch

Hosted by Martine Cajucom

To celebrate the relaunch, F21 partners with IT Girl Martine Cajucom to host the event! It kicked off with a fashion show featuring the latest pieces from their Fall Collection featuring iconic model Anja Rubik. The collection ranges from soft sweaters to oversized trenches with a color palette of camel, pale pink and prints.

FirstxForever Forever 21 Relaunch

Restyled. Revamped. Reinvented. 

We bid goodbye to the ornate Lucite chandeliers and said hello to a more hip, international feel with beaming neon signage. In the revamped store, you will find stronger sections for brands-within-brand 21Men, Girls, Active, Basics, Denim, Lingerie, and Forever 21 +, as well as for accessories and shoes, round out the rest of the store’s 2,600-plus square meters. It’s huge!!

FirstxForever Forever 21 Relaunch 

A Refreshed Shopping Experience

I love how I can see the merchandise better and I don’t get overwhelmed anymore. With an easier-to-navigate layout and a clean palette for a backdrop, the Forever 21 experience at SM Megamall is better than ever! It is now easier to spot treasures perfectly suited for any personality amongst the massive collection. You won’t miss out on the cute pieces! 😉

FirstxForever Forever 21 Relaunch

I FOREVER love denim

Seeing the neon sign excites me already! The new layout is more organized. This overall effort serves as a testament that not only is Forever 21 staying true to the constant renewal of fashion, it is also committed to further the absolute thrill of shopping.

FirstxForever Forever 21 Relaunch

god bless shoe!

You should swing by now while selected items are on sale – like THESE SHOES! You can already see how the merchandise is neatly displayed and you’ll have an easier time going around. A glimpse into its newly-renovated Megamall store provides a clear overview of the brand’s offerings, with neon signs demarcating each collection. 

FirstxForever Forever 21 Relaunch

Jon Bueno, Earth Rullan and Yuki Tansengco

F21 Trivia: There is a reason to visit F21 more than once a week! New items are displayed on the floor three times a week, giving customers something new to look forward to at any given time.

FirstxForever Forever 21 Relaunch

Our F21 Fall/Winter inspired looks for the 21-Minute Style Challenge

Rhea Bue and I joined the Style Challenge and had to dress up each other under 21 minutes!!! OMG. That’s the initial time I take to usually stare at my clothes first and mentally form and outfit. Haha! But since it was easy navigating around the store, we finished a few minutes before time! 🙂

FirstxForever Forever 21 Relaunch

with Mina and Ryl of Forever 21 Philippines

Luckily, we won and were awarded by letting us keep the WHOLE WARDROBE we picked out!!! Thank you so much to the F21 team and our friends who supported by clapping. Hahaha! You guys should really check out the latest Fall Collection – you will LOVE every piece of it!

FirstxForever Forever 21 Relaunch

Shop FOREVER and win an entire wardrobe from F21!

You can win an entire wardrobe too!!! Forever 21 partners with MasterCard this season for Shop Forever, a raffle promotion to gear up MasterCard holders with a chance to win any hardcore shopper’s dream: a wardrobe in Forever 21’s latest collection. A minimum single-receipt purchase of Php 2,500 with a Philippine-issued MasterCard gives the cardholder (1) e-raffle entry for a chance to win a Php 21,000 shopping spree at Forever 21. Double your chances of winning with an SM Advantage, SM Prestige, BDO Rewards, and PRiMO cards. Promo runs until October 31, 2014. Happy shopping!

FirstxForever Forever 21 Relaunch

with blogger friends Alyssa Yu, Rhea Bue and Carizza Chua

We all love Forever 21! They keep getting bigger and bigger: Forever 21 is located at Megamall, SM Makati, SM City Cebu, The Block North Edsa, Mall Of Asia, Lanang Premier, Aura Premier, SM City Fairview, SM City Clark, and soon to open at SM Southmall! Good news for the people in the South!

FirstxForever Forever 21 Relaunch

Yuki Tansengco

There you have it – you should definitely swing by F21 Megamall! This was an awesome event. Congratulations F21, ARC PR and Saga events! 🙂

For more information and the latest updates, don’t forget to like Forever 21 Philippines on Facebook. You can also follow them on Twitter and Instagram via @f21philippines. What do you think of the new look?

Shop Forever,

Yuki

(Photos from Forever 21 and Rhea Bue)

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