Stepping Into Summer In Style With Praia
Morning runs with the ocean breeze uplifting the soul, strolls on the beach under the warmth of the sun, a cocktail or two at your favorite bistro and night time walks together with the twinkling stars—don’t you just wish you could do all these and more without worrying about the steps you will take? A journey as colorful and as vibrant as this deserves a fitting partner, a partner that will take you through it all.
Praiaz Bonita
In comes Praiaz, an ingenious new lifestyle brand brought to the Philippines by Terry S. A. (TSA), a concept born out of the desire to marry the elements of Rio de Janeiro’s laid-back and chill living with Paris’ superiority in style. Extreme lightness and comfort come with these pairs of covetable soles while promising compatibility with all kinds of terrains.
Alphaland City Club, Makati City
Praiaz has officially arrived in sunny Manila through a media launch held in Makati. I loved the venue and the set-up, it definitely brought the beach vibe in the city. Clear blue waters and a cool breeze – can I get a margarita to go with that? :>
Live the Beach
Whether it is the rocks, the sand or the streets you want to hit, Praiaz takes away the hassle of having to match your footwear with your activity. As if begging you to take it anywhere, owning a pair of these beauties guarantee you an expression of your personal style taken to a whole new level of cool.
Yuki Tansengco, Janeena Chan and Nikita Conwi
Take a look what Praiaz has in store for us and where to cop this comfy pair!
W.E. Garage Petal crop top | Vintage denim | Praiaz bonitas
I’ve always thought you have to somehow match your footwear with your activity but I got surprised how I’m able to wear my Praiaz shoes almost – anywhere! It’s cool enough to be worn with casual wear, water-proof to be worn in beach activities and comfy enough to be work in outdoor activities such as hikes or workouts. Amazing!!
Create your own bracelet
To hype up livin’ the beach life in the city, Praiaz even let us customize our own leather bracelets. We got to pick a maximum of 3 charms per bracelet and matched it with a strap.
We love Praiaz Philippines!
In its arrival in Manila’s market, which was made possible by Praiaz’s principal owner Vincent Lelard and TSA’s very own Anne Gonzalez, Praiaz seeks to encourage it’s philosophy of living the beach life—one that is filled with an easy-spirited nature and knows no boundaries nor limitations.
Perfect summer accessories!
These accessories perfectly go with our Praiaz beach shoes. Congrats to TSA, Praiaz Philippines and Bridges PR for pulling off such a fun media launch!
Liz Claiborne Highwaisted Denim
Just like sneakers (but waaay easier to clean), I paired my Praiaz with light-washed vintage denim and a W.E. Garage petal crop top to stay cool. I really liked the venue – ultimate beach vibes!
Brazilian cool and Parisian flair
Made from the same material as that of the soles of running shoes, cushioned comfort is on the top of the list of the pros of this footwear. It is also dirt proof as it is easy to rinse off or clean, beach-scented (coconut and vanilla infused shoes, anyone?), waterproof and buoyant, and of course, absolutely breathable. It comes in an array of styles fit for every personality that make it the best go-to shoe for all your day-to-day needs.
Hosted by Kim Jones | Katarina Rodriguez & LA Agunaldo
The launch was hosted by none other than Kim Jones! She looks so cute in her Praiaz paired with a crisp top & printed shorts. It was modeled by Katarina Rodriguez of Asia’s Next Top Model and model LA Aguinaldo.
Live Mural by Robby Singh
Marrying the chill beach vibe of Brazil and stylish Parisian lifestyle, artist Robby Singh created the Praiaz live mural. So beautiful! It was a perfect backdrop and a masterpiece on it’s own. Nice one, Robby! 🙂
Nikita Conwi, Miguel Alomajan and Yuki Tansengco
Everyone can wear Praiaz! All 3 of us coincidentally picked the same motif – white body and colored soles. Thank you Miguel for taking these photos! You are amazingly fabulous! 🙂
Bonito
With the market growing bigger and bigger for dynamic fashion which takes the consumer from day to night and everywhere else, Praiaz fits the gap in providing Filipinos with this footwear option. The brand is available in 14 doors this year, including some of the freshest online stores in the country and with even more in the horizon.
Get your Praiaz beach shoes now!
Since summer is just around the corner and Filipinos, especially those who are in the peak of their careers, are slowly emerging into adventure seekers who are always on the prowl to quench their wanderlust thirst, Praiaz could be the perfect travel buddy. Laboracay, anyone?
Yuki Tansengco in Praiaz
For more information and updates, don’t forget to Like Praiaz Philippines on Facebook! I’m so happy with mine and I can’t wait to get my hands on another pair – maybe one with a colored base this time? The teal one is just .. wow :))
Sarado
So why not take your feet from the beach to the bar and beyond with your very own pair? Take home a Bonito, Bonita, and Sarado (Php 1,995) in the following stores and outlets nationwide: Aloha Boardsports in Rockwell, ATC, SM Megamall, SM MOA and Trinoma, Oceanfront in Festival Mall, Common Thread in Greenbelt 5, Rustan’s Department Store in EDSA Shangri-La and ATC, The Flatshop in Eastwood, Shangri-La Boracay, www.pormada.com and www.ava.ph.
From the Beach to the Bar and Beyond,
Yuki
(Photos by Migotilyo Manila)