Arigato Gozaimasuuu!
Nothing beats authenticity. When it comes to denim, it will boil down to 3 things: price, comfort and style. Japanese brand BOBSON makes sure it delivers to us all the qualities we are looking for – with its pure Japanese cotton!
with Janeena Chan
I am a sucker for staples. White polos and good fitting jeans are my go-to pieces. Bobson is a unisex clothing brand that offers jeans and t-shirts with intricate craftsmanship, paying attention to the itsy bitsy details. Let’s check it out!
Bobson Japan Media Launch
Honestly, I’ve heard about a certain Bobson brand before but rest assured – this is something you surely want to give a second look. BOBSON, the pure Japanese denim brand, signals a fresh, crisp, modern, and clean approach to denim that should excite every jean-loving Pinoy. Everywhere I go, majority of the Pinoys are wearing jeans so we might as well invest in it, right?
Bobson Japan – Founded in 1945
Founded by Toshiharu Ozaki in Japan’s Okayama prefecture, the country’s denim capital, BOBSON brings with it 54 years of solid denim heritage that gives it the edge in knowing the market’s needs and creating jeans of superior craftsmanship. Today, the brand continues its legacy of finely-crafted jeans as it expands its market in the Philippines in 2014. 54 years? They definitely know their denim!
with Chef Edo San of Sakura by Edo-San
Just like the authenticity of Bobson Japan, we celebrated it’s arrival in Sakura by Edo San in Alphaland The City Club Makati. We were graced by the presence of Chef Edo San, himself, and even showed us the skill behind the sushi that we consume. It takes a lot of hardwork and effort – believe me!
Sashimi, Sushi and Maki at Sakura by Edo San
Bobson created a set menu of authentic Japanese dishes – all SO yummy. I highly recommend this place! Trivia: This is the exact Sakura by Edo San you’ll find in Balesin! We’re lucky to try it out here in Manila through their 2 branches here in Alphaland The City Club and Alphaland Southgate Magallanes.
Greetings from the Bobson Japan Team
A representative of Bobson flew in all the way from Japan to grace the event. He was so excited to share about the pure japanese denim brand hitting our stores. Also sharing his thoughts was the Bobson Brand director Chris Magnaye. He says, “BOBSON is here to redefine the jeans scene in the Philippines. The brand aims to stand for comfort, style, and quality that is rooted in superior Japanese craftsmanship. We are excited to bring these impeccably-made jeans to the market with the arrival of BOBSON from Japan,”
Chris Magnaye of Bobson
“We give denim lovers pieces that make them look fashionable without the effort. Moreover, BOBSON goes beyond face value, because a touch of the fabric and examination of the construction would reveal that the fine craftsmanship is present in each pair of jeans—this is the BOBSON Denim DNA,” Magnaye explains.
Bobson Japan hits our local retailers
This unsiex brand offers a wide selection of crisp white shirts, pull overs and of course – denim! I’m already eyeing on the Juri bottoms on my next visit. Each style answers a certain need you are looking for so there’s really a pair for everyone!
Denim DNA of Bobson Jeans
Key elements include the left hand twill, a softer way of weave that makes every pair feel like second skin; stitch belt loops for stronger construction; and pewter rivet buttons that are more durable. BOBSON is also made with 11 stitches per inch (SPI) to achieve that coveted refined look, and finished off with the crest-shaped back pocket design to mark its Japanese heritage. Making denim is really a craft!
Capping off then night with delicious Japanese mochi ice cream
We capped off the Bobson Media Launch with delectable mochi white ice cream. Nothing compares to getting the real thing! Thank you Bobson Japan for the authentic experience – I felt like a travelled to Japan for that event. Haha!
Stay connected with Bobson Japan
I’m excited to try it out! If you do too, Bobson Japan is available in selected SM Department Stores. To see more about this amazing brand, Like Bobson Japan on Facebook or check out their official website bobsonjapan.com for the store locator.
Arigato,
Yuki
(Photos (c) of My Style Cat)